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Adapting to Change: SEO and Content Tips for 2024 and 2025
22/08/2024
What should you focus on to improve or maintain your SEO in 2024 and 2025? Keeping up with technology-related trends gets more difficult by the year, but failing to keep up can mean losing leads to competitors that do.
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Video in Content Marketing: 5 Tips for Quality Production
12/08/2024
In our first episode of the ‘Content with Humans’ podcast, I spoke with friend and fellow-networker, Dave Power from Power Creative. Dave generously shared his expertise and views on leveraging video content
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Optimising Content Marketing Spend: Tips for Doing More with Less
26/06/2024
Marketing budgets are tight, and you’re being asked to do more with less. It’s time to optimise your content marketing spend with activities that either reduce content creation costs, or have the potential for high
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How to Avoid Greenwashing in Marketing, Without Greenhushing
28/05/2024
Gone are the days when marketers were free to talk up their company’s eco credentials. Now, trapped by the twin demons of greenwashing on one hand and greenhushing on the other, the marketing machine is grinding to a
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How will Google SGE impact SEO and copywriting?
16/05/2024
As Google’s Search Generative Experience (SGE) starts using generative AI to summarise search results, engaging content offering genuine insights will remain key to ensuring your brand stands out from the crowd.
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How to Write a Case Study
17/04/2024
Creating case studies can be challenging, but the key is in the planning. Check out our in-depth case study guide and download the free case study template.
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Outdated to Outstanding: The Value of a Blog Content Audit
16/04/2024
How much value is hidden in your company’s old blog posts? It could be time to conduct a blog content audit to find out. Not a limited scope SEO performance audit – I’m talking a comprehensive,
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Generative AI for Content Creation: Opportunities and Challenges
09/04/2024
Generative AI is impacting content creation and the content marketing landscape in multiple ways, creating efficiencies, and enabling marketing teams to do more in less time. However, its adoption is not without
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Google Search Algorithms Explained
22/03/2024
Confused about Google algorithms and how they affect your business website? This post explains the nature of recent algorithm updates and why content and site quality are increasingly
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Content Localisation: 9 Reasons to Localise Content for the Australian B2B Market
12/03/2024
Content localisation isn’t just about changing the spelling; it means fine-tuning your message to resonate with the Australian audience. For global brands targeting the Australian B2B sector, understanding the local
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Content Writing with Authority: EEAT Factors and Author Attribution
07/11/2023
Should you attribute articles published by your company to a particular author or internal contributor? It can be challenging to do this. Not everyone wants to have a public presence online. Articles are often prepared
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Thought Leadership Content: 10 Tips for Stakeholder Management and Topic Selection
29/10/2023
For marketing managers, the art of crafting compelling thought leadership content rests on two critical pillars: adeptly managing stakeholders and selecting topics that resonate with a sophisticated target audience.
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Thought Leadership Content: does length matter?
28/08/2023
There’s a common perception that creating thought leadership content means writing long detailed articles. These certainly have their place, but article writing is not the only way to demonstrate thought leadership.
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Thought Leadership: Choosing Content Topics
02/08/2023
More companies are tuning in to the power and potential of thought leadership content. It’s a great way to help your organisation: Stand out from the crowd. Demonstrate reliable authority. Create a strong industry
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How to Promote Your Thought Leadership Content
17/07/2023
Thought leadership content has emerged as a powerful tool for individuals and organisations to showcase their expertise, build credibility and influence others. However, creating great thought leadership content is just
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How to Write Content for Your Website
04/10/2022
Are you planning to write content for your website? If you have good writing skills, it’s certainly possible to write the website content for your own business. But that doesn’t mean you should. There are some
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Content Planning: the Key to Creating Great Content
24/05/2022
Content planning isn’t as simple as brainstorming topic ideas for your blog, then briefing a content writing service. Sadly. But the good news is that if you do take the time to plan content well, your results are
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Effective Content Ideation: 7 Tips
02/06/2021
Deciding what type of content to create, or simply choosing topics for your company’s blog, isn’t as simple as it sounds. But developing good processes for content ideation and planning can save you time, boost
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Australia Out in Front in Content Marketing!
16/03/2021
When it comes to content marketing and strategising Australia may just be leading the way, according to research at the Content Marketing Institute (CMI). Not only does the research show that 93% of Australian companies
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Why You Need a Video Strategy – and How to Create One
We are rapidly becoming a visual society, one in which visual communication is taking over from reading. The rise of YouTube demonstrates that people want to see what others are doing, they want to learn
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Content governance basics for the SME
03/09/2020
As a business grows, if there is no content governance framework in place, or the business outgrows the framework that was in place, content creation becomes chaotic and inconsistent. This articles looks at the content
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Copywriting, therapeutic claims and the TGA
19/08/2020
Could the copywriting on your website, product packaging or other marketing material land you in hot water with the TGA? It could if you’re making unsubstantiated claims about therapeutic benefits. This article looks
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Business Blogging to Boost Visibility
28/06/2020
Are you planning to write articles to boost the online visibility of your business? Publishing articles is an excellent way to attract readers in the target market, start conversations and generate leads. But before you
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How to transition your team to remote working
18/03/2020
Are you transitioning office employees to a work-from-home situation? We look at the 8 key things you need to have in place, from workplace policies to
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How To Optimise Your Content For Voice Search
11/12/2019
Is your content voice search ready? With voice expected to make up 50% of all internet searches in 2020 now is the time to start thinking about voice search optimisation for your website. Here are a few tips and tricks
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The Dos And Don’ts Of Email Pitches
Pitching for that dream freelance writing project? Before you hit send, check out our dos and don'ts of writing email pitches.
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5 Tips For A Winning Business Award Submission
Entering and winning local business awards can help boost your credibility and give you extra visibility in your industry. It's also a great way to attract new clients and build a strong business brand. Here are a few
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5 Questions Freelance Writers Should Ask At Briefing Stage
27/11/2019
Briefing is the most important stage of any freelance writing job. If a project goes wrong or a client is not happy, more often than not, the problem can be traced back to the brief. Spending a bit of time upfront
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Should Fear Based Marketing Give Up The Ghost?
13/11/2019
Fear is a powerful motivator, and it has been used to persuade people to do or buy things for decades, if not centuries. While there’s no doubt that fear based marketing does work as a short term fix, many
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6 Tips for Anxiety Free Networking
Does the idea of walking into a room full of strangers fill you with fear? You’re not alone. The good news is that you can get comfortable with networking, if you’re willing to take yourself out of your comfort zone
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5 Freelancer Fears (And How To Face Them Bravely)
29/10/2019
Freelancing is exciting, but like most exciting things, it can be scary too. When you start out as a freelance writer, you’re probably exchanging a life of stable pay cheques and paid holidays for one of uncertainty,
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3 Ways To Market Yourself To A Niche
17/09/2019
Do you have a writing niche like real estate or property development? Maybe you’ve worked in a particular field so you understand the nuances and complexities better than the average writer. This can be a good
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4 Ways PR Can Elevate Your Brand
11/09/2019
While marketing activities like advertising look to achieve direct revenue, traditionally PR seeks to create a positive reputation for a brand in the market. We take a look at four ways that PR can support your
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Understanding the Customer Experience in 4 Steps
A large part of running a business is the customer experience you create, in every place your brand is accessible. The customer experience starts from the moment a visitor finds you, and continues after they’ve made a
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6 Tips for Setting up a Freelance Writing Business
20/08/2019
When you go freelance, you’re going into business – and if you hope to succeed, you need to be business-like in your approach from day one. Here are 6 tips to help you turn your freelance writing pipedream into
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SEO Basics for Business Owners
13/08/2019
While SEO can get complex and time-consuming, there are a few simple things you can start doing straight away to support your ranking.
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5 mistakes that prevent freelance writers earning enough
04/08/2019
The idea of working from home as a freelance writer is very appealing – you get to schedule your day your way, be your own boss, spend more time with family, and so much more. Yet many try to achieve the dream and
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How to Build a Client Base for a Freelance Writing Business
01/08/2019
You’ve started a freelance writing business and put in the hard yards to get it running. You’ve sourced an ABN, secured a domain, developed a glowing brand, set up a website and social accounts. You’ve done
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7 of the Best Marketing Apps for 2019
23/04/2019
In a digital world where business is open 24/7, appearing calm and collected from the outside isn’t always simple. These marketing apps can reduce time and stress almost instantly, to keep your brand sharp around
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How to Build an Email Marketing List
01/04/2019
How to build an email marketing list, and why you
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Creating a Strong Brand: Insights from an Indian Yoga Guru
22/03/2019
After a trip to India, Klara Vida takes a look at the impact of personal branding from an eastern perspective, and explains how Australian small businesses can create a brand with
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5 Business Tasks to Automate in (Almost) Minutes
We’ve all experienced the feeling of being pulled in every direction and accomplishing what feels like zero. From batch tasks to de-cluttering your inbox, these automation tips can free up time - and
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How to Find Blog Topics That Will Drive Organic Traffic
13/03/2019
A business blog can improve website traffic and generate leads, but only if you are choosing topics wisely. This post explains how to identify blog topics that will drive organic traffic to your
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10 Easy Ways to Give Your Website a Boost
08/03/2019
Need to improve your website? If you're not converting visitors into leads, here are 10 things you might be able to improve
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5 Ways to Expand Your Brand Reach in 2019
12/02/2019
As 2019 gets into full swing, it could be time to refocus your content marketing efforts and expand your brand reach. Here are 5 options to to consider.
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Marketing Managers: Why Your Personal Brand Matters
11/02/2019
Your personal brand is the experience you offer every time you reach out to someone. Here's why a strong personal brand is vital for marketing
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Blogging Without Results? 4 Ways to Improve Your Blog
Want better results from your blog? Find out how to improve your blog posts in four easy
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How often should you publish on your blog?
10/12/2018
We're often asked by SME owners and marketing managers "How many articles a month should we publish on our blog?" In this post we explain why starting with just 1-2 may be best, and provide our tips for
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No Content Strategy? 3 Ways it Could be Costing You
30/11/2018
Do you have a documented content strategy? We look at 3 way in which not have a strategy can be a costly business
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4 Tips for Business Video Presentation
19/11/2018
Planning your first business video presentation? Our 4 tips will help you avoid rookie errors and feel more confident when it's time to
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5 Reasons Your Website Isn’t Converting Visitors Into Customers
06/11/2018
Not converting your website visitors into customers? Here are 5 common reasons why this might be
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Brand Magazines: do they still work?
23/10/2018
While some mastheads haven’t survived the onslaught of digital media, there are others which buck the trend. Many brands still swear by brand magazines, which continue to achieve their aim of staying in touch,
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The best internal communications strategy? Storytelling
15/10/2018
Is it time to bring storytelling into your internal communications? The concept of 'engagement' has become as important in HR as it is in content marketing, and with good reason. Storytelling can deliver memorable
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Australian Marketing Manager Survey
26/09/2018
Are your doing a mountain of work with a small team? Having trouble getting approval for campaigns? We'd like to know about your content-related challenges in 2018. Please take 2 minutes to take our Australian Marketing
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Humour in Marketing is Risky: here are 4 Aussie attempts
16/05/2018
Marketers, ever on the lookout for unique ways to make an impact, sometimes attempt to including humour in marketing campaigns. Sometimes it works well. Other times…not so much. Here are four examples where
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Create a Brand Communications Style Guide
07/05/2018
It is time to create a brand communications style guide for your company? When you want to create a strong brand identity, build trust with your customers and make sure your brand is instantly recognisable, consistency
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7 Tips for Thought Leadership Writing
29/01/2018
Are you aiming to write articles or blog posts that demonstrate thought leadership? It’s becoming a popular strategy for professionals, consultants and business owners, to increase visibility, build credibility,
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Should your business be ‘capturing leads’?
04/07/2017
Have you come across the term 'lead capture' while reading up on content marketing, but aren't quite sure what sort of difference it would make to your business, or how you would implement it? This post looks at what
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How to Brief Content Writers for Inbound Campaign Content
14/06/2017
Need to brief writers regularly? Here's how to brief content writers for inbound campaign content, and a handy template you can
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Australianising US Content: a guide for marketing managers
13/06/2017
When content created for the US market needs to be used in Australia, things can get lost in the translation! If you need to Australianise content your company's US marketing team have created, our handy guide to
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7 Free Digital Marketing Courses
16/05/2017
Have you been experimenting with your own digital marketing like a nutty cyber professor, and not getting the results you want? Time to become an expert. Here’s a list of 8 free courses and resources available to
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5 Inexpensive Visual Tools For Design-Challenged Businesses
19/04/2017
Do you need to be able to create great images, short videos or presentations for your business? Graphic design skills no longer required! Here are 5 fabulous (and inexpensive) online design
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10 Free Marketing Tools Small Business Owners Can Use
27/02/2017
Not much of a budget for marketing your business? Here are 10 free marketing tools that small businesses can use to make content marketing easier and more
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2017 New Year Content Checklist
03/01/2017
If you didn’t get the content marketing results you wanted in 2016, here’s a quick checklist you can use to identify weak spots in your content or approach.
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Great content strategy – but who’s going to implement it?
26/10/2016
Your content marketing strategy is only the what and why. Now you’ll need to plan the who and how. It’s this planning phase that will allow you to streamline your activities for the best chance of consistent
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Here’s What it Takes to Produce Good Content Regularly
19/10/2016
Publishing good content consistently is hard work. The good news is that (as with most things that require effort) only a small percentage of people are prepared to go the distance. The rewards are there for the few who
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7 Steps to Consistent Content Strategy Implementation
11/10/2016
There’s really only one way to get results from content marketing activities, and that’s to have a solid content strategy in place, and implement it with consistency. For businesses big and small, that requires a
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How to Run a Successful B2B Workshop
06/10/2016
With a high lead conversion rate, workshops can be an exceptional tool for generating B2B leads. In this interview with Article Writers Australia, event organiser Eyob Yesus explains what it takes to create and deliver
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Content Isn’t King for B2B Lead Generation – here’s what is
28/09/2016
In this post I’m going to do something pretty odd for someone who runs a content writing business – I’m going to explain why, for B2B lead generation, content often isn’t king. Event marketing is.
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Why Some Digital Marketing Agencies Provide Content that Sucks
15/09/2016
Is the content your digital marketing agency supplies to clients falling short of their expectations and costing you clients? These gaps in your content production process could explain
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Does your digital marketing agency need a content editor?
For agencies that offer content writing services to clients, there’s one team member whose importance should never be under-estimated. The content editor. Here are 5 ways a good editor can make all the difference
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How to Create a Memorable Radio Commercial
31/08/2016
Radio can drive people to your content and into becoming customers. As Mark Amdur explains, It just takes a great concept, fluid writing skills, the touch of talented actors and a recording studio
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Boosting Your Social Strategy: Lists and Event Promotion
26/07/2016
Does your social strategy need supercharging? Social business consultant Richard Wolff explains why it’s all about building lists and finding the right way to connect with your audience on each
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Building Better Sales Connections: HubSpot rep Thomas Moin talks strategy
12/07/2016
For the past two years, Thomas Moin has worked at HubSpot. His career has been dedicated to using online platforms for selling, and he spoke to Andrew Shaw of Article Writers Australia about how to develop marketing
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How to Hire the Right People for a Content Marketing Team
27/06/2016
Getting the right people into the right roles is always essential, but when it comes to your content marketing team, flaws or missing skills can drastically reduce the effectiveness of your content strategy and cost a
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How to Engage an Audience and Get Your Message Across
22/06/2016
How to make a dynamic presentation that engages your audience and gets your message across, and how to use the same principles to create engaging content
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Social Selling with LinkedIn: interview with Tom Skotidas
06/06/2016
We interviewed social selling expert Tom Skotidas about what it takes to create an effective presence on
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8 Great Podcasts for Australian Small Business Owners
01/06/2016
The podcasting ‘boom’ has well and truly reached Australia and it's easy to see why. Here are 8 podcasts local business owners can tune
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Video Blog Production for Beginners
27/05/2016
A look at the equipment needed to start producing a video
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A Beginner’s Guide to Podcast Equipment
20/05/2016
Planning to Podcast? Here are a few options for podcasting equipment, and a brief overview of how you can go about creating your own recordings using free
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Podcast and Webinar Ideas to Engage Your Audience
17/05/2016
How podcasts and webinars work, and why it’s worth considering using them to enhance your content marketing
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Blogging is an Awesome Content Marketing Tool
13/05/2016
While just about anyone can write a few paragraphs on a topic, successful blogging involves a great deal more than that. Business blogging must be planned well, done wisely, and provide real value to target
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Inbound Marketing: CMO path to B2B customer acquisition
11/05/2016
Clever CMOs work long and hard to build lasting relationships with their B2B clients, keeping their eye on long-term gains. But the c-suite is a hard task-master, demanding proven ROI and short-term rewards from their
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Engaging All the Senses With Content Marketing Video
10/05/2016
Since moving pictures were first created they have been a very popular medium, and have also often been used as a highly effective form of communication. It’s also safe to say that more than any other medium, film and
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Content Creation Tools Used by Agencies and Pros
04/05/2016
Content tools used by agencies and pros. Tips and tools discussed by Moby Siddique from digital agency Red
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Which Content Publishing Platform? The Case For LinkedIn
27/04/2016
Publishing on LinkedIn was previously restricted to major influencers only. In 2014 the platform opened up to all members, offering everyone the opportunity to get their content in front of ready-made professional
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Choosing the Best Channels for Promoting Business Content
20/04/2016
The creation of great content is a key step in the overall success of your business marketing plan. Quality content helps to drive traffic to your website, enables you to connect with your audience and add value to
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Why Market Positioning Is Important For Your Business
14/04/2016
“Why eat with a clown when you can dine with the king?” This proposition was once displayed on a billboard of US fast-food franchise, Burger King, with the “clown” counterpart referring to its rival,
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11 Tips to Run a Successful Webinar
07/04/2016
Wes Towers looks at what's involved in running a successful
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Where Are My Customers? Finding Your Online Audience
Finding your online audience is not always straightforward – after all, the web is a big place! We’ve already talked about the importance of developing a great content strategy in order to build an online audience
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How to Build a Loyal Online Audience
05/04/2016
When it comes to attracting traffic to your website or blog, you want more than just click-through. What you really need is engagement, and to build an audience interested in your
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4 Simple Marketing Concepts Every SME Owner Must Grasp
22/03/2016
I’m fascinated by all things marketing, but I know many other SME owners don’t share that fascination. Some are (understandably) confused by the terminology sales and content marketing people use, so I thought this
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Blog Fail Diagnosis: Are These 3 Knowledge Gaps Limiting Your Traffic?
17/03/2016
You have a business blog and you’re publishing content regularly – just like your marketing or SEO advisor, business coach, website designer or digital marketing guru told you to. Somehow, you formed the impression
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Google Micro-moments and Long Tail Keywords
10/03/2016
At the Sydney Hills Business Chamber breakfast this morning we were treated to a fabulous presentation by Tony Eades from The Brand Manager. In part, he talked about the increasing importance of mobile friendly content
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10 Ways To Get Results Blogging For Your Business
01/03/2016
Blogging is easy. Doing it in a way that gets results is trickier. If you’ve wasted time or money creating blog content that isn’t yielding results for your business, it’s likely due to a simple gap in your
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Vital Ingredients to Create Visual Content With Wow Factor
24/02/2016
The power of storytelling in images is undeniable. In fact, research proves that half the human brain is active in processing visual information. Images are the most efficient way for humans to understand the world. One
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Why Brand Storytelling Defines Marketing
17/02/2016
Are you telling stories? We look at the power of storytelling in digital
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Buyer Personas are Critical for Content Marketing Success
12/02/2016
You have already developed a buyer profile for your target customers – you have identified things like the age bracket under which they fall, where they live, and what time they watch their favourite TV shows. Now it
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The Anatomy of a Web Banner ad that Works
21/01/2016
Everyone hates advertising. Especially boring advertising that leads nowhere. Your target group puts on advertising blinkers every morning, and they just don’t see your ads. Consider this: You are driving down a busy
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2016 B2B Content Marketing Trends for Australia
16/12/2015
December is my favourite month. The weather is warm. It’s an ideal time to reflect, relax and enjoy the company of family and friends. And anticipating the year ahead can be intoxicating. We live in exciting
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Mastering the Art and Science of Business Blogging
07/12/2015
At its best, business blogging is an art AND a science. The art is taking readers on a journey that both soothes their headaches and inspires their
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How to Turn a Business Blog into a Goldmine
02/12/2015
Modern marketing is about building relationships with audiences, not advertising stuff to
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A Content Manifesto Web Designers Can’t Afford to Miss
25/11/2015
Searching for advice to cure all your content headaches in under three minutes? If that’s what you’re looking for, you’ve landed on the wrong page. Commit to a new path and accept your quest requires a bigger
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Is The Death of old SEO a Zombie Apocalypse With a Happy Ending?
18/11/2015
The content marketing revolution Most zombie films will disappoint moviegoers who expect to leave the cinema on a high. The same can be said for large quantities of web content which is sculpted to charm robots rather
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5 Tips for Using SlideShare
16/06/2015
SlideShare is one of the largest free platforms for sharing professional content on the web. It is ideal for showcasing your projects, ideas and research from your LinkedIn profile, and leveraging your content with
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Could Your Organisation Benefit from a Periscope or Meerkat?
09/06/2015
Could your organisation benefit from a Periscope or a Meerkat? These live streaming apps allow you to broadcast training sessions, product launches and other key company events, offering the chance to better engage
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3 Top Tips for Twitter Testimonials
02/06/2015
Word of mouth is one of the best forms of marketing there is. Don't let the threat of negative feedback stop you from tapping into the positive power of Twitter
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5 Blogs Worth a Read with Your Morning Coffee
21/05/2015
One of the best ways to get ideas and inspiration for your own blog is to read someone else's! Here are five examples of effective
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5 Reasons Why You Need a Company Newsletter
12/05/2015
Wondering whether a newsletter is worth it for your organisation? Here are five reasons why you should consider having one, from lead generation to reminding your customers that you're
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5 LinkedIn Strategies That Work
07/05/2015
How effective is your presence on LinkedIn? Here are five strategies to help you raise your company profile and attract potential
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10 Top Tips for Writing an Effective B2B Blog
21/04/2015
Is your business blog as effective as it could be? Check out our top 10 blogging tips, from using compelling titles to
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B2B Content Strategies by Platform: What Works Best?
14/04/2015
While the overall content marketing strategy sets out the 'big picture' plan for your marketing, it's also useful to have strategies in place for each platform you use. We take a look at some content marketing
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Digital Marketing Metrics That Matter
08/04/2015
Using metrics to measure the success of your digital marketing efforts is vital. Metrics can uncover issues, and enable you to take steps to address them. Regularly reviewing your metrics can help ensure your resources
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How to Develop a Content Marketing Strategy Document
01/04/2015
How to create a template for documenting your content marketing
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Looking for Inspiration for Your B2B Newsletter?
23/03/2015
An effective e-newsletter relies on compelling content to encourage people to click through to your website, or purchase from you. Here are a few tips on what to include in your
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Cheap (or Free) Digital Marketing Courses in Sydney
17/03/2015
If you're looking to enhance your online marketing skill set, why not do a short course? There are many cost effective options available, and they can even be completed in a day or just a few
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How to Create a Content Marketing Calendar
10/03/2015
An editorial or content calendar is a key strategy to help you keep on top of your content marketing efforts. A content calendar gives you the ability to visualise how, when and where your content will be distributed
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B2B Content Marketing: The Basics
03/03/2015
New to B2B content marketing? Here is a quick guide of the basics, to help you put a strategy in place, create and distribute content, and measure your
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Why Your Content Marketing Strategy Isn’t Working For You
24/02/2015
Does it feel like you’re constantly pushing out content that no one seems to be looking at? Content marketing is worth it, but only when you’re doing it the right
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5 Content Marketing Trends to Consider in Your 2015 Strategy
17/02/2015
Having a documented content marketing strategy in place is a key driver of success. Here are five trends to be aware of when refining your 2015 content
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How To Use Social Media For Lead Generation
13/01/2015
Social media marketing can help you drive traffic to your website, and generate leads for your
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7 Steps to a Winning Content Marketing Strategy
06/01/2015
You content marketing efforts may be in vain without a documented strategy in place. Here are seven key steps to a winning content marketing
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8 Ways to Use Your Content to Drive Organic Traffic
23/12/2014
How you can use your content to drive organic traffic to your
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7 Reasons You Should Have a Business Blog
09/12/2014
Are you yet to be convinced of the value of having a business blog? Here’s a statistic to set the scene, thanks to Neil Patel of Quicksprout. Companies that blog typically have 97% more inbound links than those that
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Google Panda 4.1 May be Good for SMEs
14/10/2014
The latest Google algorithm update, Panda 4.1, may be beneficial for small to medium businesses – at least for those who've paid attention to the content quality on their
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Futurist Tells Business Owners to Use Mobile Technology
08/10/2014
According to futurist Craig Rispin, Australian small business owners aren't making the most of mobile technology. Hear what he told the Small Business Summit audience in Western
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The Case for Case Studies – turning enquiries into sales
07/10/2014
Are you adequately demonstrating the benefits of your product or service to prospective clients? How written case studies can
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Tips to improve your email newsletter results
13/09/2014
Does your email newsletter have a low open rate? Are you unsure if it’s driving any enquiries or sales at all? Many business owners are wasting their time and effort sending out email newsletters because they don’t
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Online Marketing tools – Outbrain Content Discovery Tool
05/08/2014
Many content marketers will be acquainted with the challenges of getting their content and site pages noticed amongst the trillions of others out there on the web. Any tool that could help amplify content and bring in
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Marketing Your Content to the 18-36s
31/07/2014
As a business owner you will likely be aware of the importance of segmenting audiences into groups and targeting them accordingly. But do you know how to you market to and engage with the 18-36 cohort in a meaningful
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Content Marketing Tools – ‘Fresh Web Explorer’ from Moz
29/07/2014
Do you use email alerts and tools to get information on industry topics and news items or to track mentions of your brand or particular search terms or keywords? If so you might like Moz’s ‘Fresh Web Explorer’
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Amplifying Your Content for Better Results
16/07/2014
Are you spending money on content that isn't being read? Find out how to amplify your content and your
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Content Marketing Time Savers
07/07/2014
One of the biggest content marketing challenges facing business owners right now appears to be lack of time to come up with the content. Even if business owners are well aware of the benefits of strategic content
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Online Marketing Tools – Buffer for Business
19/06/2014
Have you ever wondered how it is that some small business owners manage to have loads of posts and tweets to share when they’re so busy? We look at Buffer for Business, one of the online marketing tools available to
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3 Simple Mistakes that Can Ruin Your Content Marketing Efforts
29/05/2014
These 3 simple mistakes could mean your content marketing efforts (and budget) are being
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Tips to Optimise Your Website and Boost Conversions
03/02/2014
Should you be converting more website visitors into buyers? Tips to help you optimise your site pages to improve your conversion
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12 Social Media Mistakes to Avoid
29/01/2014
Used well, content and social media interaction can deliver more leads to a business, and have a big impact on branding. Used poorly it can be a waste of money. Are you making any of these 12 social media
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The Risks of Guest Blogging for SEO
28/01/2014
Is guest blogging really dead? That's unlikely - but here are some dos and don'ts for site owners and blog writers who want to stay on Google's good side.
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Does Your Content Strategy Factor in Mobile Devices?
24/01/2014
Does your content marketing strategy take mobile devices into consideration? We look at the factors you need to
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2 Great Editorial Calendars for Writers and Businesses Using WordPress
16/01/2014
For a blog writer or a business owner publishing content, it can be hard to stay organised and maintain consistency. This post looks at two editorial calendars you can use within a WordPress site to help you schedule
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Blogging Tips for Eco-friendly Businesses
11/01/2014
Are you struggling to generate content ideas and topics for your eco-friendly business blog? These tips from our 'green writer' may give your creativity a boost.
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Finding the Right Health Content Writer
07/01/2014
Health topics can be complex and a writer who has no knowledge of the topic or field concerned is likely to struggle to produce the quality of article you need. You’ll need to be a little more persistent in your
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Is Freelance Writing Making You Sick?
06/01/2014
Freelance writers and others who sit for long hours working at a computer have a higher risk of chronic illness than less sedentary workers. The University of Western Sydney and Kansas State University collaborated on a
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7 ways to generate content ideas for a business blog
03/01/2014
Struggling for content ideas for your business blog posts? Here are seven ways to generate good topic ideas for your business
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Content Management Tips for Start-ups
23/12/2013
The online presence of a business can be central to its success. Having the content marketing planned in advance can help a business get off to a flying
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Write Status Updates like an Expert Content Writer
03/11/2013
Effective social media updates are a key part of any successful content marketing strategy – they can help raise brand awareness, drive traffic to your website or blog, promote a sale or a new product or service, and
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What Makes Quality Content?
24/09/2013
We’ve been talking a lot lately about the importance of quality content – and we’re not the only ones. The quality of content now affects search rankings on Google, and some recent research from the search giant
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Making the Most of LinkedIn
LinkedIn is one of the most useful social networking sites for small businesses. Unlike Facebook and Twitter, LinkedIn provides a networking platform that is designed specifically for business professionals. If
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Add Vibrant Video for Marketing Va-va-voom
The use of video as a content marketing tool is becoming increasingly popular as business owners take advantage of its mass appeal. Here’s why video marketing works, and how you can use it effectively in your
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Six Great Places to Publish B2B Content
08/09/2013
If you own a small or medium sized business, chances are you are either doing your marketing yourself, or you have a limited budget for professional help from marketers and content writers. But there’s no reason why
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Online or Off, Networking is Still a Key Tool
05/09/2013
The focus of networking in the digital age might have shifted somewhat from offline to online methods, but networking is as valuable a business tool as ever. It’s easy to get caught up in the day-to-day running of
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Why Popular Pinterest can Boost Your Business
08/08/2013
Pinterest is an image-based social network that is getting more and more attention from business owners interested in marketing in a highly visual way. It launched a couple of years ago, and is the online equivalent of
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Making Use of User Generated Content on Directory Sites
05/08/2013
Are you hoping to make more use of ‘user generated content’ to increase the level of content on your site while keeping costs to a minimum? It can be a good idea, but it’s important that quality controls
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Social Media Spending Tipped to Rise to 11.5% of Marketing Budgets
31/07/2013
How much of your content marketing budget will you be spending on content writers and social media in 2014? If the results of a key US survey are anything to go by, the value of social media to a business’s overall
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Making optimal use of meta tags to improve site traffic
18/07/2013
There are numerous ways of increasing traffic to your website, and writing effective meta tags is one of them. They can often be overlooked among the larger SEO tasks when building or expanding your business website,
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How to Write Headlines Like a Copywriter
02/07/2013
Do you want to learn how to write headlines like a professional copywriter? As anyone who specialises in writing content for the web knows, a good headline is one of the most difficult things to write, and one of the
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Copyright and Writing for the Web: What you Need to Know
25/06/2013
If you are writing content for your business website or blog, and you don’t have a background as a copywriter, you might not have thought too much about copyright. But, if you publish content on the web, it does apply
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Quality content is the most powerful SEO factor: Google says so!
16/06/2013
If you are spending a large chunk of your budget on SEO and as little as possible on content creation, you might want to rethink that in 2013, and instead invest in a content strategy and good copywriters. Here is all
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How to get the most out of content marketing
30/05/2013
Content marketing may seem complex, but it can be reduced to a simple equation: combine a well thought out strategy with high quality, original content that your readers find valuable, and you could see significant
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3 common SEO issues that can cost you traffic
13/05/2013
There are several SEO and content issues that can cost your website valuable traffic. Our SEO expert Bill outlines 3 common mistakes that can limit the number of people who find their way to your business
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Sydney Criminal Lawyers and a contenting tale about long tail keywords
01/05/2013
If you discovered a simple way to attract 50% more visitors to your business website and increase your conversation rate by 40%, just by adding blog content, how quickly would you take up that opportunity? It’s a
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5 marketing mistakes that could be costing you a fortune!
29/04/2013
Are you burning money on your small business marketing? Jo Macdermott from Next Marketing agency in Melbourne explains the 5 basic mistakes that could eat into your budget and reduce your return on investment. 1.
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The Emerging world of “F-Commerce” and Mobile Apps
10/04/2013
It’s conceivable that in the not-so-distant future, more people will be purchasing from Facebook pages – probably via a mobile app - than from traditional websites via desktop computers. It wasn’t very long ago
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7 Fundamental Off-Page SEO Tips You Can Use for Free
18/07/2012
Emma Tomlinson from Smart Traffic talks about SEO
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How to sharpen your call to action
08/06/2012
One of the keys to clean, effective content writing for business pages is to include a clear call to action. The meaning of the article could be lost if a reader is unsure how to follow through. Whether
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Writing humour and opinion
13/04/2012
Creating interesting copy on your business blog often requires a range of articles that vary in both style and content. Content might range from news and information about products or services to
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AWA talks to Rebecca Derrington (SourceBottle).
26/01/2012
In a 2012 interview with Article Writers Australia, SourceBottle's Rebecca Derrington, talks about her business, and shares some great marketing advice for
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Five ways to improve your social media message for the New Year
29/12/2011
Well its that time of year again, when we all reflect on the rapidly-disappearing year, work out what went right and what went wrong and try to remedy that with our traditional New Year’s resolutions. If
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Google Analytics: Helping You Track Your Website’s Performance
22/12/2011
Keeping an eye on your website’s traffic will give you a good idea of how your site is performing. Analysis like this can help you understand what is working on the site, as well as what needs to be tweaked to get
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How to Construct a Snappy Article for Your Website
Keeping your blog or website updated with snippets of news or general information bulletins will not only improve your readers’ experience as they land on your site seeking information, but also improve your
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Keeping Up Appearances: the Importance of Layout in SEO
01/12/2011
Business owners who are looking to optimise their websites are increasingly understanding the premier role the content of their site plays in SEO. While it is important to instruct professional copywriters, whether they
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Advantages of Using a Writing Service
28/11/2011
Writing services are used increasingly by business owners to provide content for their websites as they find outsourcing has advantages over adding text in house. Not only can using a professional writing service help
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Using Active Verbs to Improve Your Website Text
20/11/2011
In the post “Using Text to Optimise Your Website”, we touched on the importance of text content on your website. We saw that paying attention to how your text is written and presented can play a big part in the
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Advantages of Pages for Google Plus for Your Business
12/11/2011
Google Plus (or Google +) is the new player on the social media scene. Backed by the power and technological skill of the search engine giant, the program has been out of beta mode since the beginning of the year and
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Writing Headlines for the Web
03/11/2011
We’re spoiled for choice here in the Internet generation. There is so much information available at our fingertips on a range of different subjects that it takes something special to stop us in our tracks. This is
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Using Text to Optimise Your Website
29/10/2011
The saying “content is king” in regard to web writing can also refer to search engine optimisation (SEO) as it is the web text that search engine spiders look at when they index your site. While the ever-shifting
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Why You Should Outsource Your Web Content
20/10/2011
One of the key components of a user friendly website is its written content. Informative, well written web copy is crucial for your readers’ experience and helps them take in information quickly and clearly. The
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Extending the Reach of Social Media with Twitter’s Hashtag (#)
15/10/2011
Linking social media updates back to your business website can be an excellent way of increasing traffic however the judicious use of Twitter’s hashtag (#) may help extend this reach. What is a hashtag and how does it
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‘Vigorous Writing’ for the Internet
07/10/2011
Ernest Hemingway, a writer known for his economical use of words, always advised writers to use a vigorous and positive style. One of the giants of 20th century literature, he began his career as a journalist for the
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Putting the ‘Social’ into Social Media Marketing
28/09/2011
Arguably the most important component of a social media marketing strategy is to engage with your audience. In contrast to traditional “top-down” marketing techniques (such as media advertising) where
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A Blog for Your Business
19/09/2011
Experts suggest one of the best ways to improve search engine visibility for your website (as well as provide readers with regular news and information) is by adding a regularly-updated, well-written blog containing
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What is SEO and How Can it Affect My Business?
13/09/2011
SEO (Search Engine Optimisation) is defined as improving certain aspects of your website or webpage to increase its visibility for search engines such as Google, Yahoo and Bing. The goal is to gain a higher ranking in
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Is Your Website Smartphone Friendly?
03/08/2011
Mariana Ashley has provided this great post for those who are worried their websites aren’t mobile friendly but don’t know what to do about it. Smartphones—just about everyone has one. In fact, according
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Another Article Writers Success Story
24/06/2011
Justin at Top Lock in Melbourne was advised that he needed some new site content as part of a strategy to boost his position in the organic listings and bring more visitors to his website. He was so pleased with the
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Are your content writers costing you more than you think?
22/06/2011
If your website hasn’t been attracting the same amount of visitors it once did, it might pay to examine your content. Changes made by Google some months ago were aimed at better detecting low quality, copied or
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We’re Helping The Christmas Warehouse with Content this Year
19/06/2011
It’s hard to believe that 2011 is almost half way through. It won’t be long before you’ll be seeing Christmas decorations in store and – especially if you’re a small business owner or a
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A Google Panda Rescue Story With a Happy Ending
Recently, Article Writers Australia assisted a new client whose site had suffered a massive loss in traffic due to Google Panda. She has kindly written the guest post below to share her experience. My name is
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Social Media & the Long Suffering Business Owner
17/06/2011
One has to pity the small business owner, at least those in my age group and above. Arranging an ad in the local paper, or a flyer to be delivered to suburban letterboxes, was simple. Most of us managed to grasp the
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Flying Solo the Book: a top read for the micro to small business owner
06/06/2011
If you work from home or you aspire to in the near future, you’ll find the book Flying Solo – how to go it alone in business a great read. Those who have already stepped out of the office and into the
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Social Networking for Business: global, yet still very local!
03/06/2011
One of the fascinating things I find with social media platforms like Facebook and LinkedIn is that despite the global nature of these networking platforms, business people still seek out other business people who are
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Google Panda: slapping the Adsense sites around
31/05/2011
The Google Panda update is hitting some sites hard. Some Adsense websites that were previously doing very nicely, have now lost that income as a result of low quality, copied, or partially copied content. Some are
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What Do SEO Writers Do That Others Don’t?
05/05/2011
If your friendly search engine optimisation expert has told you that you need get some good SEO articles or other SEO content for your website it might have occurred to you to ask a relative or friend to do the writing
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Writing Articles Isn’t Easy for Everyone
04/05/2011
Do you struggle to write articles for your business website or blog? Article writing might seem like the simplest thing in the world but it’s a task that calls on multiple skills – and if you’re not a
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Need an SEO Writer or SEO Writing Service?
26/03/2011
If you're looking for an SEO writer or a quality SEO writing service, it helps to understand a little about SEO writing and know what qualities your SEO writer should
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Looking for a Content Writer?
17/02/2011
Whether you’re looking for a content writer to prepare new website content, one who can prepare quality articles, or a content writer to write great blog posts for your business website, we have the perfect
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Tips for Email Marketing Success
14/01/2011
Marketing a business has become easier than ever. You can implement strategies that will help to bring more traffic and customers to your business or website. With the right plan, you will see your business blossom
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3 Ways Visitors Use Website Content to Judge Your Credibility
15/12/2010
Are your enquiry and sale conversion rates low? If you’ve got plenty of visitors but they just don’t seem interested, perhaps your website content is giving you a credibility problem. We’re a suspicious lot and
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Blog Content – Publish Often and Prosper
06/12/2010
This week brings another very useful Problogger guest post in which Dan Zarrella analyses the best times and days to publish your blog posts. Perhaps of greater interest, he also analysed 1000 popular blogs and among
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Your Business Blog – a powerful tool at your fingertips!
16/11/2010
A fabulous business blog is one of the most powerful tools when it comes to bringing visitors to your website and selling what you have to offer – but without regular fresh content, your blog could be powerless to
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Create Content for Your Blog – 4 Tips to Get You Going
14/11/2010
If you find it difficult to create content regularly for your blog, you’re not alone. Many site owners have trouble coming up with ideas while others find it more difficult to expand their ideas or have difficulty
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Article Writing Tips for Small Business Owners
10/11/2010
Not everyone finds it easy to write articles. If you're struggling with it, here are some article writing tips that might
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Blog Content to Bring Visitors to Your Website
Building up your blog content is a great way to bring prospective customers to your
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How Good Product Descriptions Bring Traffic to Your E-Store
08/11/2010
Rewriting e-store product descriptions can bring more visitors to your online store. Here's
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Tips for Writing Business Blog Posts
01/11/2010
Tips to help website owners write their own business blog
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New Look Article Writers Site!
30/12/2009
Welcome to our new look site. There are still a few things to be fixed but Christmas has interrupted work on the site. A few of the more recent blog posts on the old site weren’t placed on this one and as they
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What Should You Pay a Content Writer?
19/06/2009
Content writers charge anything from $1 - $250 or more for one 600 word article so it can be somewhat confusing to decide how much you should pay. What you should pay a content writer really comes down to the quality of
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Write an eBook for Your Website
22/05/2009
Would you like to write an eBook for your website but don’t know where to begin? Many website owners, particularly affiliate marketers, consider writing an eBook for their website but give up on the idea because the
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Content Writing for Technology Products
21/05/2009
How to approach website content writing for a technology
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Why Website Content is So Important
20/04/2009
Website content is vitally important. Whether you are about to have your first website designed for your traditional business, or you are an aspiring affiliate marketer, the content of your website may be the deciding
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What Good Content Writers Can Do for You
Content is king. If you could invest $2000 in the share market and know that you would receive a dividend every week for years to come, you probably wouldn’t hesitate. Investing in your website content by utilizing an
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and accurate”
I’ve worked with the team at Article Writers Australia for over 2 years now. They’ve been instrumental in ensuring our articles and case studies are succinct, engaging, and accurate.
They do feel like they are part of my team – they know us so well I think I could write a brief on a Post-It note.
Fi Arnold, Digital Marketing Manager, Kennards Hire