Good website content writers can be hard to find. SEO experts and successful online marketers know that a good SEO writer is invaluable however, if you are new to internet marketing you may not understand the role content writers play, and just what a fabulous investment professional content marketing services can be for a business.
You probably do know that the content of your website is what draws potential customers to your site. For many businesses, it makes a significant contribution to lead generation. Your website is your online store and the more potential customers that visit you, the more sales you are likely to make – so long as those visitors are interested in the content of your website once they arrive.
The basics of search
Potential visitors type words or phrases into the search box and hope to find websites that contain information relevant to the product or service they are seeking. Websites with high quality, relevant and “optimised” content will come up first – and they are the ones likely to secure the majority of sales.
Naturally, you want your business website to be one of those. How do you achieve that? It’s all about the website content – it’s quality, how well targeted the copy is to your audience, and SEO. That’s where using experienced website copywriters who understand strategic content marketing and SEO copywriting pays off.
The benefits of using experienced content marketing writers can be:
- Well written content
- Search Engine Optimised content
- Better positions in search results
- Increased traffic (potential customers)
- Potential increase in sales
A professional writer may write lovely content for your website, but if they lack SEO content writing skills, you may not be any better off than if you had written it yourself. Having an SEO content writer prepare your content may seem expensive however, that investment can increase organic website traffic, making you less reliant on paid online advertising.
Without optimised content on your website, your website may not come up well in organic searches. You may have to use a lot of “Pay Per Click” advertising to bring customers to your site.
When your website is among the first few organic listings, the number of potential customers visiting your website at no cost to you will naturally increase. Optimised content can pay off quickly.
Strategy – Planning – Implementation
Website owners often under-appreciate the level of planning required to develop effective website copy for a business. It’s important for the writer to understand the business goals, and the types of clients the business most wants to attract. Buyer types and key messages need to be identified, SEO keyword research needs to be done, and consideration given to the website navigation and page layout. (If you engage a professional website copywriting service , be prepared to participate in a content planning workshop so that the writer or content strategist can discuss this information from you).
The Blog Content
Optimised content is just as important when it comes to your blog. Blog writers who understand SEO can write excellent optimised content for your site – and quite simply, the more optimised content you have, the more relevant visitors your site is likely to receive.
Of course, it’s important not to put SEO requirements above content quality and human readers. They’re of equal importance – your optimised content should be well written, and useful for your target audience.
Content is king. If you could invest $2000 in the share market and know that you would receive a dividend every week for years to come, you probably wouldn’t hesitate. Investing in a content strategy and the right website content is likely to pay dividends over and over, well into the future of your website!
With an increasing amount of content on the web, and Google constantly updating algorithms to better help people find quality relevant content, you need to put your best foot forward when it comes to all aspects of your website – from the written word to the site speed and visual appearance.
If you’re establishing a new business website and would like professional help to develop effective website copy, contact the Article Writers Australia team!
Leonie Seysan is the Director of Article Writers Australia, and manages the team of professional writers and editors. She holds a Bachelor of Communications Degree (Media Studies).
