What Should You Pay a Content Writer?

Content writing rates vary. You see writers charging anything from $50 to $600+ or a short article, so it can be somewhat confusing to decide how much you should pay. What you should pay content writers really comes down to the quality of the content and the level of service you require.


Just like every other profession, when it comes to content writers, there are good ones, average ones and awful ones. If you scour the Internet for the lowest rates possible, it’s obvious which group will be most likely to accept your work. The good content writers will simply not undertake work at those rates – nor will the average ones for that matter. They don’t have to – they’re busy working for people who understand the importance of quality content and the value of professional and reliable writers.


If you take a quick look at the websites that broker freelance writing work, you’ll notice that a large percentage of the writing jobs posted are offering abysmal rates – some as low as a few dollars per article. There are plenty of “writers” bidding on those jobs. What you won’t see are established brands and professional marketing firms looking for professional writing services at those rates. There’s a reason for that.


Content writing jobs come in a range of sizes – from a handful of articles for an individual website owner, to significant retainers for large brands and government contracts. For an individual webmaster, receiving a few articles of poor quality and having to re-write them is somewhat of an inconvenience – but consider the position of a firm that has ongoing or substantial content requirements. When a firm receives poorly written articles from writer they must –


  • read every item closely to identify errors;
  • re-write or edit them in-house or
  • find someone to re-write or edit and
  • pay them to re-write or edit;
  • explain the delay to someone; and
  • find another content writing service.


Hiring low cost content writers could end up costing far more than paying higher rates for professional writers. The time marketing personnel spend reading and correcting articles can be substantial – the process will take longer than it took the cheap writers to complete the articles. The hours spent doing this is time lost working on other projects. 


If you’re counting the pennies, consider this – professionally written content can give you a good long term return on your investment. Spending on professional writers is likely to bring quality traffic to your site and increase your sales – while poorly written content could give your visitors the impression that your business is as ‘dodgy’ as your content writers.

When you think about creating content, think of it as an investment  – an asset that will play an ongoing role in driving revenue – rather than an expense.

“Succinct, engaging
and accurate”

I’ve worked with the team at Article Writers Australia for over 2 years now. They’ve been instrumental in ensuring our articles and case studies are succinct, engaging, and accurate.

They do feel like they are part of my team – they know us so well I think I could write a brief on a Post-It note.

Fi Arnold, Digital Marketing Manager, Kennards Hire

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