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Online Marketing Tools – Buffer for Business

As a business owner your time is precious. When you are busy running your enterprise you might not have a lot of time to spend tweeting or posting links and information to your LinkedIn and Google+ accounts.  You might also come across a great article or quote from your business heroes and think “I’ll share that later” – only to find later that you can’t remember where you saw it!

Have you ever wondered how it is that some small business owners manage to have loads of posts and tweets to share when they’re so busy? You could easily get the impression that they are on social media all day every day! Well the fact is there are tools around that enable you to share on social media at scheduled times without having to be online at all! Buffer for Business is just one of these online marketing tools.

What does Buffer do?

Buffer is a tool that you can link up to your social media accounts to schedule tweets, posts, videos, images, and links across your networks, without having to be stuck at your screen all day.

With Buffer you can schedule sharing of virtually anything you create or that you come across that you think could benefit your audience in some way. You can add items to your Buffer as you create or discover them, and schedule them for sharing with your audience at certain times. For instance you could have a batch of blog posts written by a content writer, and upload them week by week by simply scheduling them through Buffer.

Some of Buffer’s features

  • Analytics – this feature includes matching data to campaigns, and tracking growth from posts.
  • Team members – you can add a team member as a manager or contributor, freeing up your time even more.
  • Customised and targeted scheduling – enabling you to share with certain audiences at certain times.
  • Link to multiple accounts – which means you can share with several social media accounts at once at the click of a button.

Which social media accounts are included?

At the present time Buffer can connect to Facebook pages, profiles and groups, Twitter, LinkedIn profiles, groups and company pages, App.net profiles, and Google+ pages.

What does it cost?

Prices start at $50 per month for Small Business and go up to $250 per month for the Large Business option. There is also free trial available so you can check it out before committing to any paid plan. You can find out more about Buffer for Business and access the free trial here.

There are now a number of tools available to assist you to manage social media, including Hootsuite, Co-Schedule and many more. Many offer free trials and are relatively inexpensive. It’s worth checking out a few to see which one suits you best.

“Succinct, engaging
and accurate”

I’ve worked with the team at Article Writers Australia for over 2 years now. They’ve been instrumental in ensuring our articles and case studies are succinct, engaging, and accurate.

They do feel like they are part of my team – they know us so well I think I could write a brief on a Post-It note.

Fi Arnold, Digital Marketing Manager, Kennards Hire

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