Creating interesting copy on your business blog often requires a range of articles that vary in both style and content. Content might range from news and information about products or services to relevant opinion-style pieces and even a touch of humour – but much will depend on the type of business you operate, your audience, and how you wish to present your business – and yourself – to the world.
One of the problems many business bloggers experience is that of coming up with a constant stream of ideas that might make interesting blog posts. Expanding the style and content of posts can alleviate this considerably, but you do have to take care – your opinions and sense of humour may or may not be widely shared. If you’re unsure, get a second and third opinion before you publish.Here are 3 more tips for writing opinion and humour:
- Remember that customer and prospective customers will judge you for your opinions and humour. There’s no place for unrestrained outrage, insults, discriminatory comments or bad jokes on a business blog.
- Ensure that your post – be it an opinion piece or something light and amusing – is still somehow relevant to the products or services you sell, or to your industry in general.
- Always keep your target audience in mind – are the majority likely to share your opinion or understand the humour in your piece? Industry insider jokes may go over the heads of your customers and your opinion about a piece of proposed legislation that will affect your industry might be of absolutely no interest to your customers if it won’t directly and immediately affect them.
Where will you find the ideas for opinion pieces or light-hearted posts? Inspiration is everywhere! Stay alert for blog post ideas while you’re reading the newspaper, watching the television or chatting with colleages about industry issues.
If you need help creating content that’s on-brand, the team of professional copywriters at AWA can help!
As any humourist will tell you though, writing humour isn’t easy. Getting the right touch, not overdoing it is essential to get that right combination is essential to have the desired effect. Should you be considering adding content on your business website, think about contacting Leonie at Article Writers Australia. She would be happy to discuss content, style and how they can enhance your website’s image.Creating interesting copy on your business website may be a matter of providing a variety of articles: in both style and content. By this I mean writing news and product descriptions as the main information detail of the website, but also enhancing that with some opinion-style pieces.
Opinion pieces, like those in your local newspaper are written in a different way to the standard news items. For example by their very nature, they tend to be written in the first person with generally the writer attempting to put a view, persuade people to accept his or her point or even include a call to action.
Such a style of writing also has a role in business websites. A blog maintained with a series of opinion-style articles about various forms of the business may well act as an enhancement to your other content.
One way to help attract and build an audience through opinion articles is to include regular humorous blogs based around news snippets or items of interest which relate to the product or service that you are selling on your website. If done well, the humorous article helps to break up the other more serious content (while giving readers a laugh or two). The key is that any opinion content will need to mesh well with your site’s aims and goals. Indeed the opinion post or blog should direct customers to the site or have them looking for more information.
As any humourist will tell you though, writing humour isn’t easy. Getting the right touch, not overdoing it is essential to get that right combination is essential to have the desired effect. Should you be considering adding content on your business website, think about contacting Leonie at Article Writers Australia. She would be happy to discuss content, style and how they can enhance your website’s image.Creating interesting copy on your business website may be a matter of providing a variety of articles: in both style and content. By this I mean writing news and product descriptions as the main information detail of the website, but also enhancing that with some opinion-style pieces.
Opinion pieces, like those in your local newspaper are written in a different way to the standard news items. For example by their very nature, they tend to be written in the first person with generally the writer attempting to put a view, persuade people to accept his or her point or even include a call to action.
Such a style of writing also has a role in business websites. A blog maintained with a series of opinion-style articles about various forms of the business may well act as an enhancement to your other content.
One way to help attract and build an audience through opinion articles is to include regular humorous blogs based around news snippets or items of interest which relate to the product or service that you are selling on your website. If done well, the humorous article helps to break up the other more serious content (while giving readers a laugh or two). The key is that any opinion content will need to mesh well with your site’s aims and goals. Indeed the opinion post or blog should direct customers to the site or have them looking for more information.
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As any humourist will tell you though, writing humour isn’t easy. Getting the right touch, not overdoing it is essential to get that right combination is essential to have the desired effect. Should you be considering adding content on your business website, think about contacting Leonie at Article Writers Australia. She would be happy to discuss content, style and how they can enhance your website’s image.
