Creating interesting copy on your business blog often requires a range of articles that vary in both style and content. Content might range from news and information about products or services to relevant opinion-style pieces and even a touch of humour – but much will depend on the type of business you operate, your audience, and how you wish to present your business – and yourself – to the world.
- Remember that customer and prospective customers will judge you for your opinions and humour. There’s no place for unrestrained outrage, insults, discriminatory comments or bad jokes on a business blog.
- Ensure that your post – be it an opinion piece or something light and amusing – is still somehow relevant to the products or services you sell, or to your industry in general.
- Always keep your target audience in mind – are the majority likely to share your opinion or understand the humour in your piece? Industry insider jokes may go over the heads of your customers and your opinion about a piece of proposed legislation that will affect your industry might be of absolutely no interest to your customers if it won’t directly and immediately affect them.