Content Marketing Agency Sydney

Looking for a content marketing agency? Sydney based, Article Writers Australia specialises in the planning and creation of written content. We love complex topic areas, so if finding a suitable content marketing agency has been a challenge for you in the past, we could be the perfect fit. We’ve been helping marketing teams to extend their content creation resources for over 15 years!

Content Marketing Services

We’d be delighted to help you with:

  • Content marketing strategy
  • Articles
  • Blog writing
  • Blog management with rolling audit
  • White papers and ebooks
  • Case studies
  • Marketing campaign content
  • Website copywriting
  • Content planning
  • Content calendar preparation
  • Editing
  • Content revision and repurposing
  • SEO content writing

How Clients Work with Us

Clients work with us on a casual project-to-project basis, or with a monthly agency retainer arrangement. We have clients big and small, local and national, and across many sectors. Whether you need regular content marketing services or professional content writers for a one-off project, we’d love to hear from you.

Here are some of the reasons people choose Article Writers Australia.

Contact us for an introductory chat to find out more and see if we’re a match for you.

Do All Content Agencies Offer the Same Services?

Not at all, and it can be confusing if you’re looking for a agency that suits your needs. Some say they are ‘full service’ agencies, which typically means they offer everything from content strategy development and content marketing plans through to implementation, and across formats from video production to email marketing.

Others are specialised. Some focus on a particular content area such as videography or written content, while others provide a full range of content marketing services but only to specific industries. Some focus on servicing small businesses, and others only work with larger companies.

At Article Writers Australia, our focus is on strategy, planning and creating written content, and we typically work with marketing managers and marketing teams to provide on-tap writing and editing services. While we do work with some retail B2C clients, many of our clients are B2B or both B2B and B2C, with complex topic areas, and often in sectors such as energy, environmental, finance and accounting, marketing and events, software, and construction.

Some clients have sizeable in-house marketing teams, a well-developed strategy and content marketing plan, and only tap into our team for their writing needs. Others have limited internal marketing resources and engage us to develop a content calendar of suitable topics and create that content.

Our writers and editors are all based in Australia, are tertiary qualified, and are experienced professional writers.

B2B Content Marketing Services

Multiple stakeholders, sophisticated audiences, and complex or technical topics can make creating high quality B2B marketing content challenging. We’re accustomed to navigating these challenges.

From editing internally created industry reports, to crafting whitepapers and engaging thought leadership articles, our team can help you to produce content that creates meaningful connections, drives strategic conversations, and supports the B2B sales process.

If finding writers and editors who can work well with your stakeholders and complex B2B topic areas has been difficult, we could be the perfect fit for you.

Are We the Right Content Agency for You?

Let’s find out. Contact Article Writers Australia to arrange an introductory conversation. We take pride in being responsive, and helping our clients to improve results.

Clients say…

“We’ve known AWA since 2019. They produce blogs for us across multiple brands. They’re always helpful and the quality of the work when it comes back to us for the first time I always excellent.” Alex Carter, eCommerce Manager, PetStock

They are highly responsive, great communicators, and are just a pleasure to work with. I see the tangible results of our efforts and look forward to continuing to work with the AWA team.” Tony Kim, B2B Marketing Manager, Kennards Hire.

” Their interviews with internal and external stakeholders yield high-quality content that resonates with our customer audiences…Partnering with them has amplified our content strategy, and we look forward to continuing this partnership.” Marian Wright, Campaign & Category Marketing Manager, Blackwoods.

You can read the full testimonials on the Article Writers Australia home page.


Content marketing agency Sydney - content marketing definition


Do You Have a Content Marketing Strategy?

Creating content is firmly in the implementation phase of content marketing. Before investing in content creation, it’s wise to develop a content marketing strategy. A strategy doesn’t have to be complex – but at the very least it should establish your goals, define your target audience, identify the appropriate publication channels, and the types of content best suited to your audience.

Completing this step minimises the risk that you’ll waste your marketing budget on projects that don’t help your business connect with the right audience.

Need to talk strategy? We have a corporate marketing strategist available for online consultations and projects on Wednesdays and Fridays.

If you have a strategy in place, there’s one more step before implementation – the content plan.

Creating a Content Marketing Plan

The content marketing plan begins to better define the content you’ll create for each segment of your target audience.

A good content plan sets the stage for identifying the specific pieces of content you’ll create. It can also help to prevent random and potentially unsuitable topic ideas from making their way onto your content calendar.

(If you’d like to read more about content planning, skip over to our article: Content Planning: The Key to Creating Great Content.)

With both a content marketing strategy and a content plan in place, you’ll be well positioned to produce a content calendar, and begin arranging the content creation. As with so many things, the more time you put into the strategy and planning phases, the more likely you are to succeed with the implementation!

Are you ready to implement and need to engage a content marketing agency? Sydney based, we also assist clients in Melbourne,  Canberra, Brisbane, and in regional areas of Australia. Talk to us today to get things started!

“Succinct, engaging
and accurate”

I’ve worked with the team at Article Writers Australia for over 2 years now. They’ve been instrumental in ensuring our articles and case studies are succinct, engaging, and accurate.

They do feel like they are part of my team – they know us so well I think I could write a brief on a Post-It note.

Fi Arnold, Digital Marketing Manager, Kennards Hire

Let's see how we can help you