There’s a massive elephant in the room when it comes to using gen AI to create content, and it’s sitting smack bang in…
Australia’s new Sustainability Reporting Standards (ASRS), developed by the AASB and aligned with IFRS S1 and S2, are starting to influence more than…
In our first episode of the ‘Content with Humans’ podcast, I spoke with friend and fellow-networker, Dave Power from Power Creative. Dave generously…
Confused about Google search algorithms and how they affect a business website’s visibility? Business owners, content writers, and marketers can all benefit from…
For marketing managers, the art of crafting compelling thought leadership content rests on two critical pillars: adeptly managing stakeholders and selecting topics that…
Are you planning to write content for your website? If you have good writing skills, it’s certainly possible to write the website content…
Content planning isn’t as simple as brainstorming topic ideas for your blog, then briefing a content writing service. Sadly. But the good news…
Voice search is the next big trend that’s going to hit marketers, particularly when it comes to SEO and website optimisation. Research by…
Briefing is the most important stage of any freelance writing job. If a project goes wrong or a client is not happy, more…
Fear is a powerful motivator, and it has been used to persuade people to do or buy things for decades, if not centuries.…
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