A fabulous business blog is one of the most powerful tools when it comes to bringing visitors to your website and selling what you have to offer – but without regular fresh content, your blog could be powerless to help you! If you operate a business website and you aren’t using your blog to its full potential, it’s probably because you’re not quite sure how it works to bring customers to your doorstep. These simple explanations might help.
How People Find Blog Content
Search engines are always ‘crawling’ the web in search of fresh content. When they find it they determine what it is about then index it under related search terms (also called keywords). That activity gives search engines the ability to present you with a list of pages on the topic you’re looking for when you search the web. The suggested pages are ones that, after the spider’s analysis of the words on the page, appear to relate to the topic of your interest.
Let’s say you’re searching for ‘blog writer’ or ‘business blog’. Pages that have been indexed under those terms because they appear to strongly relate to those topics will appear first in the search results that are displayed for you. The more relevant and better quality the search engines believe a page is, the higher up in the results it will be displayed.
To learn more about how Google search works, read our recent article: Google Search Algorithms Explained
Nowadays, with so much content online, there are thousands of pieces of content on most topics. Creating content that is well indexed is almost a science. It pays to start with a content strategy, and follow it up by using professional blog writers or a good content marketing agency.
How to Unleash the Power of Your Business Blog
If you had the assistance of a search engine optimisation expert and a content writer when you created your main website pages, your pages probably include highly relevant keywords that help to make your website visible to searchers. But there are many more keywords and phrases that your target market might enter into the search box and you can’t cover them all on your static pages. You can on your blog. Think of every blog post as a new web page attached to your site.
Every post can bring visitors who are interested in the topic of the post – so it stands to reason that your posts should be written specifically to be of interest or benefit to the group of people most likely to need your products or services. They may not need them right away – for example, you might be reading this post because you want to learn how to make the most of your business blog. You may never have considered hiring a writing service but if you own a business website and you’re thinking about content, then you’re a potential client. That gives me the flexibility to write on a range of topics that business website owners might be interested in. The chances are that if you consider your target market carefully, there’ll be a good variety of topics you can include on your business blog that will be of interest to your potential clients.
How to Make the Most of Your Business Blog
Search engines love sites that regularly have fresh content but uploading posts that contain no useful information for your readers will only serve to ensure that they don’t stay for long after arriving on your website. On the other hand, having a lot of informative and helpful posts will not only make the search engines happy, it will keep your site visitors reading, and perhaps even get them thinking about what you have to offer.
Uploading a couple of quality posts to your business blog every week can make a difference quite quickly. These days, many businesses rely quite heavily on customers finding them on the Internet and of course, for Internet based businesses, being found online is vital to their survival.
A good business blog is a powerful tool that can substantially improve your online presence and generate leads for your business – if only you can get into the habit of using it!
For help with content creation for your blog, thought leadership content, or a content audit to improve existing blog content, reach out to the experience team of content marketers at Article Writers Australia.
Leonie Seysan is the Director of Article Writers Australia, and manages the team of professional writers and editors. She holds a Bachelor of Communications Degree (Media Studies).
