I’m fascinated by all things marketing, but I know many other SME owners don’t share that fascination. Some are (understandably) confused by the…
The power of storytelling in images is undeniable. In fact, research proves that half the human brain is active in processing visual information.…
You have already developed a buyer profile for your target customers – you have identified things like the age bracket under which they…
Long before the word blog had any currency, one man predicted the rise of the information economy and understood its commercial potential better…
SlideShare is one of the largest free platforms for sharing professional content on the web, and it can be a fantastic tool to…
Social media is an excellent way of engaging your target market in conversation, but there are businesses that steer clear because of the threat…
Blogging for your business on a frequent basis is a relatively straight-forward and inexpensive way to attract prospective clients, build existing customer relationships, and…
If your organisation has yet to establish an e-newsletter, then it’s time to jump on the bandwagon! Why? When someone subscribes to your…
LinkedIn can be an excellent platform for companies operating in the B2B space, offering opportunities for wide exposure across particular industries, and helping…
While the overall content marketing strategy sets out the ‘big picture’ plan for your marketing activities, including your audience, goals, type of content, brand…
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