Content marketing costs 62% less than outbound marketing and generates three times the amount of leads. Source: Lyfe And one of the…
As 2019 gets into full swing, it’s time to refocus your content marketing efforts in order to expand your brand reach. Sure, you’re…
The digital space shapes how we see the world every day. There’s a lot of clutter and a lot of competition, but when…
You needn’t be a professional copywriter or experienced marketer to write blogs for your own small business. To improve your blog posts, you…
One of the questions I’m asked most often by SME owners and marketing managers is: “How often should we publish on our blog?”…
If your content doesn’t resonate with the right audience, or if your ideal clients aren’t enticed by your offering, it’s time to develop…
Have you ever clicked off a video because the presenter just seemed too fidgety? Too wooden? Too arrogant? Too timid? Video presentation is…
It’s a sign of the times. Cosmopolitan, the iconic lifestyle magazine for (mostly) women, will cease publishing in December after 45 years. It…
Marketers, ever on the lookout for unique ways to make an impact, sometimes attempt to including humour in marketing campaigns. Sometimes it works…
It is time to create a brand communications style guide for your company? When you want to create a strong brand identity, build…
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