Need help with content planning?

Article Writers Australia can assist with a range of content planning services:

1. Developing a content plan based on your existing content marketing strategy, priorities, and budget.
2. Preparing your regular blog content calendar (ideation/topic planning)
3. Planning the content and flow for targeted marketing campaigns.
4. Creating plans for individual pieces of long form content like white papers and ebooks.

We also assist business owners and marketing managers to plan new content for websites, with our website content planning workshop ahead of the website copywriting process and if needed we can also help with website copywriting.

Content plans

People sometimes confuse a content plan with the planning process, and the planning process with the strategy development.  And the plan with the content calendar! The easiest way to avoid this is to recognise that there are three simple stages (to almost everything):

• Strategy
• Planning
• Implementation

Among other things, a content strategy identifies who you are trying to reach, and how you can reach them. It points you in the right direction for planning, so that you can make the right decisions around formats and topic themes. (More about our content marketing strategy services here.)

The ‘content plan’ is the next layer. It’s where you identify the content formats you will create for each persona at each stage of the buyer journey, the publishing channels you’ll use for each, and broad content themes. It doesn’t normally stretch to identifying topics for individual pieces of content.

If you have a strategy in place, and need help creating a content plan, we can help!

Topic Planning (or Ideation)

The next level of planning, that’s really part of the implementation stage.

If you’ll be publishing regular blog content and want to ensure you’re taking a consistent approach, you’ll need a blog content calendar, sometimes called an editorial calendar.

If you’re rolling out a B2B marketing campaign targeting a particular industry, you’ll need to map out how the campaign will flow from first contact through the lead nurture process, and to identify the pieces of content you’ll need.

Our services include blog content calendar development, and campaign content planning, in addition to content writing. We can also assist you with ongoing blog management that includes a rolling content audit, to keep content up-to-date.

Thought Leadership Content Plans & Calendars

For B2Bs and others trying to reach a sophisticated audience, creating premium quality thought leadership articles and white papers for marketing campaign, or as part of a broader thought leadership marketing program, is often part of a the broader content strategy. Much of the work we do now involves this type of content, so we’re well placed to assist you in developing your approach and planning topics and content.

Website Content Planning Services for SMEs

For SMEs that don’t have the benefit of a marketing team, planning the content for a new website can be a confusing and time-consuming experience. Making decisions on design, site navigation, SEO, and content can be difficult when you’re dealing with more than one service provider. Those elements are inextricably connected, so we’ll discuss them all with you before the copywriting begins.

Our website content planning workshop is a 1 on 1 online session with you that connects all the dots. We’ll look at some key marketing concepts and relate them to your business. We’ll talk with you about the content required, SEO considerations, and how and where the content might best be presented on the website.

You won’t need to fill out a brief – the workshop will produce the relevant information. We’ll then prepare a detailed brief for the writer and ask you to approve it before the copywriting begins.

This process will suit SMEs that are:

• Creating content for a new business.
• Rebranding, and revising all website copy.
• Merging with another business and need to consolidate content.
• Refreshing a website design and revising outdated copy.

Find out more about our website content planning and copywriting packages.

Need help planning content for your blog, marketing campaign or new website?  Get in touch with us to start the conversation!