Blogging for your business on a frequent basis is a relatively straight-forward and inexpensive way to attract prospective clients, build existing customer relationships, and drive traffic to your website via search engine optimisation.
However, the effectiveness of your blog depends on the quality of content you provide and on ensuring that you have a strong call-to-action for the reader where appropriate. If you don’t have the luxury of a professional blog writing service preparing articles and generating content ideas for your blog, coming up with fresh ideas can be a challenge. To give you a bit of inspiration for your company’s blog, and some ideas on what makes a blog effective, here are five good Australian examples that are worth a read.
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1. Sydney Criminal Lawyers – With a focus on current Australian news and events and how they interrelate with the criminal justice system, the Sydney Criminal Lawyers blog cuts through the jargon to provide insightful information for those seeking a greater understanding of controversial or thought-provoking topics (or those who need a lawyer!)
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2. Digital Crew – As digital marketing experts, the writers of the Digital Crew blog provide great tips for organisations aiming to tap into the Chinese market offshore. Covering everything from how to build your online brand in China, to setting up an e-commerce storefront, you’ll walk away with plenty of useful information on on how to market successfully to China.
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3. Safety at Work – If you don’t have your own Human Resources team, don’t worry – this blog will prove to be a useful tool to keep across all the latest work, health and safety issues, including the latest law cases and decisions relating to workplace health and safety and workers’ compensation. Blogger Kevin Jones obviously shows pride in providing award-winning news, commentary and opinion on workplace safety and health.
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4. Canva Design School – Aimed at artists, designers and other creative types, this blog provides inspiration across visually appealing pages for those who need help coming up with fresh ideas or assistance with using the online Canva design program. Great for getting those creative juices flowing!
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5. Infinite Growth – This blog is fantastic for business professionals hoping to improve their public speaking, communicating and presenting skills. The posts include a combination of written and short 30-second video content, to make the information nice and easy to consume.
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Need help with getting your blog established, or coming up with ideas for blog articles? Contact us! Our experienced content writers can provide regular content that is engaging and tailored to your audience.
