2025 Content Marketing Webinar Series
Registrations now open for our third free 2025 webinar – How to Test, Measure and Optimise for Better Campaign Results – 28 May 2025. If you missed the first two, you’ll find links to the recorded webinars below.
Ready to take your content and marketing strategy to the next level in 2025? Our new webinar series is here to deliver fresh perspectives, practical strategies, and valuable techniques to help marketers like you stay ahead of the curve.
Webinar One: Building a Strong Campaign Foundation
This webinar was held live on 19 February 2025. You can view the recorded version here.
Whether you’re looking to refresh your approach or get inspired for 2025, this session is full of practical advice and tips tailored for marketing managers on:
- Strategic Alignment: Learn how to engage and align internal and external stakeholders for unified campaign success.
- Effective Goal and KPI Setting: Learn to define clear, ambitious, and attainable goals along with the right KPIs to measure success.
- Lead Nurturing Campaign Strategies: Step-by-step advice on attracting, nurturing, and converting leads into loyal customers.
Webinar 2 : One Brand – One Voice: Aligning Channels and Content
This free webinar was held in April 2025. You can view the recorded webinar here.
Struggling to keep your brand messaging consistent across multiple platforms? Join us for our next B2B webinar on April 15th, 2025, at 1:00 PM AEST, where we’ll cover:
– How to align digital, social, email, and events for a unified brand experience
– Streamlining content for different platforms without extra workload
– Striking the right balance between consistency & flexibility
– Creating a seamless customer journey across all touchpoints
Join us for our next webinar on 28 May 2025:
Webinar 3: How to Test, Measure and Optimise for Better Campaign Results
From setting up smarter workflows to turning metrics into meaningful next steps, this one’s all about practical ways to improve campaign outcomes without the guesswork.
What we’ll be discussing:
- Getting your tools talking so your campaigns don’t have to shout
- Test, tweak, repeat—because “good enough” isn’t good enough
- Track the numbers that actually tell you what’s working
- Make small adjustments on the fly to keep things fresh and effective
Join us on 28 May 2025! Register for this webinar.
Content Marketing Podcast – Content with Humans
Content with Humans is a video series/podcast hosted by Leonie Seysan, director of Article Writers Australia. Join us for insightful interviews with individuals in the content marketing industry, from videographers to SEO experts and content translators.
In each episode, we’ll discuss elements of content marketing, share expert insights, and have candid conversations about life, work, and everything in between.
Whether you’re a marketing manager or a business owner interested in marketing, Content with Humans shares valuable human perspectives and practical content marketing advice.
Webinar – Plan the Right Content for Your Business Website
Are you about to upgrade your website or build a website for a new business?
This free recorded webinar will help you grasp important marketing concepts, plan the content you need, and understand how the writing should be approached. It will be useful whether you plan to:
- write your own content,
- use an AI tool, or
- brief a professional copywriter.
Who should attend?
This webinar is designed for business owners who are about to build or upgrade a business website, or simply want to improve the content on an existing website.
Click the banner or link below to register! You’ll receive a registration confirmation that contains links to the webinar, and to the webinar workbook. There’s no time limit, and you can view the webinar at your leisure and as often as you like.
