White Paper Writing Services

Well-crafted white papers can be a highly effective way to demonstrate company thought leadership, educate your market, connect with B2B decision makers, and generate leads.

Key to a successful campaign is choosing the right topic, and producing a quality white paper that resonates with your target audience and demonstrates your company’s expertise and credibility.

How we can help

We can assist with as much or as little as you need, including:

• White paper planning and outlines
• Stakeholder interviews
• Research
• Copywriting
• Image sourcing and design
• Supporting articles to link to the white paper
• EDM copy for campaign lead nurture
• Landing page copy
• Related social media copy

Why Choose AWA White Paper Writing Services

• Qualified, experienced writers: Our tertiary qualified white paper writers all have many years of professional writing experience and are accustomed to engaging with a diversity of stakeholders.
• Editor included: Our AWA editor is available to review the proposed structure and outline of the white paper and make recommendations for improvement before the writing begins.
• Collaborative approach: We’ll work collaboratively with your campaign manager to help ensure everyone is on the same page from start to finish.
• Responsive: We’re known for our speedy response to communications and our flexible ‘can do’ attitude – we understand that when multiple stakeholders are involved, things can get complicated!
• Supporting campaign content: We can save you time by creating related campaign content such as lead nurture email copy, social media update copy, and related-topic articles with your white paper.

Our Process

Initial Consultation: Let’s discuss your white paper project, see if we’re a good fit, identify the scope of the project, and arrange a quote.

Briefing: When you decide to proceed, it’s time to brief us. This can be done by providing us with a documented brief, or by holding an online briefing session with our editor, who will then document the brief and send it to you for approval. We’ll request any resources you will be supplying, along with any style guide information.

Content Creation: An AWA writer will create a first draft of the white paper. Our editor will review this first, before sending it to you for your review and feedback. Two rounds of amendments are included in our quotes, and amendments requested are typically completed within 3 working days of the request. When the white paper has progressed to the stage where key inclusions are unlikely to change, our writer can begin to create any supporting content that’s been arranged.

Design: If we’re attending to the design, the approved final draft will be sent to our designer for completion in accordance with any design instructions or style guide you have provided.

Next Steps

Contact us for a free consultant to discuss your white paper campaign project. Fill out the form below or contact us on 1300 880 543 number and request a call back.

Frequently Asked Questions (FAQ)

How much do your white paper writing services cost?

White paper projects can vary significantly in project scope and length, so each project is quoted individually. However, as an example, a 3000 word white paper, based on an outline you provide, and without supporting content or design, is likely to cost between $3500 and $4500 depending on the number of stakeholder interviews involved and the complexity of the topic.

Casual and one-off projects are typically charged at higher rates than retainer work. If you have multiple content projects planned, a retainer arrangement could be the way to go.

What is the turnaround time for white papers?

Our regular turnaround time on long-form content is 10 days to first draft. However, where there are subject matter experts or stakeholders to be interviewed, much depends on the availability of those people for interview. We recommend allowing 4 weeks and ensuring any stakeholders will be available for interviews within the first two weeks.  Similarly, amendment turnaround time can depend on stakeholders providing feedback promptly – and agreeing with each other’s feedback!

What happens if stakeholders want to change the angle or topic of the white paper part way through the project?

We totally understand that this happens occasionally, and there isn’t much you can do about it. We’ll go with your flow – but when a topic or angle is altered from the original brief after the first draft is completed, we do need to invoice for the extra time this will take the white paper writer. We’ll always let you know in advance if we need to do this, and how much the additional cost would be.

Contact us today to find out more about our white paper writing services,  or to discuss your white paper project!