As more and more people use social media such as Twitter and Facebook to communicate, companies have found it can pay to open their own social media business pages to interact with these potential customers. There are a number of factors to bear in mind should you be thinking of “dipping your toe” into social media marketing, however if you are looking to establish a social media strategy, the good news is Article Writers Australia now offers a social media service for existing content clients.

 While it is important to provide readers with both company contact information and links to your website, straight sales pitches tend not to be as effective in social media as in traditional forms of marketing. Social media readers generally appreciate "value-added" news and content related to a company’s product, to enhance the standard sales pitch. For example, a local tourism operator may combine details of their holiday home specials with local news, weather information, dates of festivals in their area, as well as historical notes of interest.

It’s important to keep your social media page updated regularly and to engage with social media consumers in a conversational tone. Customers now can comment in real time and expect to engage in conversation with the company through their favourite social media sites. Questions or complaints previously handled through the relevant company department, can now be answered through the social media site promptly and professionally.

 However posting frequently and monitoring your social media page can draw you away from other aspects of your business. So, if you’re an existing AWA content client and you’re ready to dive into the exciting world of social media marketing but find you lack the time, contact us. We can provide regularly updated content to your social media sites in a style and form that suits your requirements, as well as alert you to comments and queries left by readers.