What You’ll Learn
You know thought leadership matters—but actually building it into your content plan? That’s the tricky part. This ebook walks you through how to tap into your team’s expertise, get buy-in from the top, and create content that builds trust (without burning out your marketers or your experts).
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How to build a repeatable content process
around internal expertise -
Smart ways to gather insights from
time-poor or reluctant SMEs -
Tips for getting executive buy-in and
managing stakeholder input -
How to maintain momentum and measure the
success of your thought leadership strategy
WHAT'S INSIDE?
Download the FREE ebook and start building your thought leadership strategy today.
Prefer not to register? You can also purchase the ebook on Amazon and read it on your Kindle or Kindle app.
THE AUTHOR
Leonie Seysan is the founder of Article Writers Australia, a specialist agency that helps marketing managers produce high-quality,human-led content. Her team works behind the scenes to transform expert knowledge into engaging thought leadership.
This ebook draws on Leonie’s experience working closely with marketing teams to bring thought leadership content to life – despite tight schedules, reluctant subject matter experts, and shifting internal priorities. It offers practical strategies to help marketers get the job done and make it count.
“Succinct, engaging
and accurate”
I’ve worked with the team at Article Writers Australia for over 2 years now. They’ve been instrumental in ensuring our articles and case studies are succinct, engaging, and accurate.
They do feel like they are part of my team – they know us so well I think I could write a brief on a Post-It note.
Fi Arnold, Digital Marketing Manager, Kennards Hire